Actually, What Is Internet Marketing?

Actually, What Is Internet Marketing?

Sebenarnya, Apa Itu Internet Marketing

Maybe this time our understanding of internet marketing that is selling via the Internet. Actually it is not wrong because judging from its definition, Internet marketing is an online marketing via the internet. However, if we’ve talked marketing, means that not only sales but also includes the promotion, branding, and build relationships with customers (customer service) are done online.


So, what’s the point we do internet marketing (online marketing)? Of course, every business, be it a business owner offline and online business owners, would want to increase their sales results or want to make them even more famous brand. Well, the internet is a very good medium to provide information to Internet users (Netter) about their business, and also as a medium for selling the products they have.


In order to facilitate us to understand more about internet marketing, I will try to explain in a more simple way, and give some examples of internet marketing is usually done by the internet marketer. Form of internet marketing that can be divided into two parts, namely as a source of income, and Way Campaign. Internet marketing is done in fact only two, but type of business very much.


Here is a simple explanation of the internet marketing:


Related article: How to get money from the internet


  1. Internet Marketing For Source of Income (Source of Income)


Nowadays, the Internet has become one of the lifestyle of the people in Indonesia, especially for those who have a gadget with the latest technologies such as smartphones, tablets, and laptops. Take a look around you, almost everyone already has a smartphone, even builders dumplings had already had a BlackBerry that can directly dumplings promotional merchandise. Stay Broad Cast, promotion to customers who also have a BlackBerry, siomaynya sells deh hehehe.


Run internet marketing to earn a living can be done with some type of business, such as PPC (Pay Per Click), PPS (Pay Per Sale), PPL (Pay Per Lead), sell their own products, and online auction business.


  1. PPC (Pay Per Click)


Program PPC (Pay Per Click) is mostly done by the owner of the website / blog to earn money from their site. Income earned from this PPC program is derived from the clicks made by the visitor / visitors who are interested in an advertisement that is in that site. The publisher or owner of the site will be paid per click made by visitors to the site, where the price per click has been determined in advance by the Advertiser / advertiser. Of the income depends on the number of clicks the ad and clicks on the bid price by the Advertiser.


Some companies that offer PPC programs include:


Google Adsense




Gather Blogger


ID Blog Network




  1. The PPS (Pay Per Sale)


From the name alone we may be able to understand about this program. We’ll get paid every time a purchase of products derived from our own affiliate link. The amount of income is highly dependent on the amount of goods sold, and also rate the percentage of commission from the owner of the goods.


Companies that offer PPS program include:


  1. PPL (Pay Per Lead)


It is an affiliate program where the seller / vendor will give you a commission every time we managed to send leads to the seller / vendor. For example we redirect internet users to register with the email newsletter, free trial, or fill out a form, through an affiliate link ours. One company that offers a PPL program is


  1. Selling Your Own Product or Other People’s Products


Nowadays, sell something over the Internet is not something extraordinary. We can sell any products via the Internet whether it be physical or digital form. In addition, our offline business can also be marketed through the internet. For example we had a business selling fried onions, selling only via the Internet, there is a buy :)


In addition to selling its own products, we can also earn money by selling other people’s products, be it physical products or digital products. One process of internet marketing by selling other people’s products is to become a reseller or dropshipper other people’s products. Likewise with the digital products, we can become an affiliate marketer for a product sold to others.


  1. Bidding (Online Auction)


On the internet there is also a place to sell something of ours or someone else’s that we help jualkan, by way of auction. Surely this can be beneficial because we can sell our goods are the people who bid the highest price.


Well-known companies that provide online auctions:


  1. Internet Marketing For Online Promotion (Traffic Generation)


As already mentioned at the beginning of the article, online promotion is one form of internet marketing. No matter what product or business would be promoted, the Internet is one medium that is very effective for brand building and create a business website we known.


There are many ways to promote your business through the medium of the Internet, such as through SEO (Search Engine Optimization), through PPC Advertising (PPC Advertising), Email Marketing, Mobile Advertising and Social Media Marketing.


Read also: Facts About Online Business


  1. PPC Advertising (PPC Ads)


Unlike the PPC program for the publisher, PPC Ads program is intended for Advertiser / advertisers who want to promote their business. In this case we as advertisers have to spend money in order for the companies running PPC Ads we display ads on their network of publisher sites. Of course we can set advertising prices in accordance with the existing budget.


Some companies that offer this program are:


Google Adwords

Yahoo Advertising

MSN Advertising Center

Gather Blogger


ID Blog Network



  1. SEO (Search Engine Optimization)


SEO is a form of online promotion that I like because it’s free. However, SEO requires special expertise, requires a process with a long time. That is why there are a lot of website owners are willing to spend money to hire SEO services to make their business site included in the main page of search results.


Read also: What is SEO?


  1. Email Marketing


As the name implies, email marketing is the process of marketing a product or service by using email as a tool. Email marketing is also various kinds, there are direct mail, email retention, and advertise on other people’s email. Marketing through email is usually very effective as a promotion or sales letter can be directly sent to the owner of the email account.


An important note to remember is that we should not do SPAM because it will disturb others and will certainly harm our own because the owner can do unscribe email or email us to enter into a spammer list.


See also: What Is Email Marketing and benefits?


  1. Mobile Advertising


Mobile advertising is, advertising services through mobile devices. Smartphone users are now numerous, and their phones are usually taken anywhere to go. This is what makes mobile advertising is very effective for business promotion media. Some models of mobile ads is via SMS, MMS, Banner Ads, Games, and others.


  1. Social Media Marketing


As with SEO, online promotion using social media can be done for free. As we know, the social media sites such as Facebook, Twitter, Google+, and YouTube, it had been very much. And this is a very effective media campaign to market any product via the internet.


  1. Marketing Through Forum


Now there are a lot of forums that are made specifically to discuss certain topics. An example is This forum to discuss various topics ranging from politics, business, national, and much more. One sub forum Kaskus specifically for online merchants who want to market their products through Kaskus. Besides Kaskus, there are still some more forums that can be used as an online marketing media, will be discussed in another article.


So a little explanation about what is internet marketing, and media that can be used for online marketing. Indeed, there are many ways to do internet marketing, but we do not have to do everything as not all methods of marketing can work we do. Therefore, choose a few that are effective and suited to make money online or to market products / services who want to be promoted. Thank you for reading my article, hopefully it can be a little help :)

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